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Chupi celebrates 10 years in business with a rebrand and a new luxury range

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The Irish jewellery house continues to pivot into the sustainable, high-value space

Marking 10 years this month, Irish jewellery brand Chupi, and its founder, CEO and designer Chupi Sweetman have used the anniversary to introduce a rebrand, and a new collection ‘One in a Trillion’, which sees them continue to increase their sustainable credentials as well as further their transition into the luxury, high-value jewellery space.

Featuring one of their iconic rings recast with lab-grown stones, as well as new designs intended to capture what Chupi describes ...

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