Tesla's California market share tumbles despite aggressive price cuts

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Tesla's market share in its key California market tumbled in the first quarter of the year despite aggressive price cuts as rivals stepped up, data showed on Friday.

increased their market shares in California during the period, although they remain in the single digits each.

Tesla's sales in California accounted for 16% of the automaker's global deliveries last year, according to Reuters calculation. California is the biggest U.S. state for zero emission vehicles. Tesla CEO Elon Musk's pursuit of Twitter and embrace of Republicans has sparked concerns about Tesla's brand, especially in liberal states like California.for the quarter, but quarter-on-quarter sales growth was modest despite price cuts as rising competition, especially in China, and a bleak economic outlook weighed.Reporting by Hyunjoo Jin; Editing by William Mallard

 

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