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Twitter is making companies pay for check marks to advertise

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Companies that wish to advertise on Twitter Inc. are now required to pay for verification or reach a minimum monthly spend on ads. Read on.

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As of Friday, advertising will only be available to verified accounts, including individuals who pay US$8 per month for Twitter Blue and “Verified Organizations” that pay US$1,000 for a gold or gray check mark, the company wrote in an email seen by Bloomberg.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

The change to Twitter’s advertising rules is part of a wider strategy to remove fake accounts and bots and “elevate the quality of content on Twitter and enhance your experience as a user and advertiser,” the company said in the email.Elon Musk last year, including charging for verification and API access. Its paid-for verification model initially failed to gain traction as many prominent accounts had been verified for free in the past. However, this week the company stripped these “legacy verified” accounts of their blue checks and restricted some product features, including the ability to edit tweets, to subscribers of Twitter Blue.

 

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