Elon Musk’s Weekend-Long Master Class in Business Failure

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Making the product worse, asking you to pay for it, berating you for not paying for it, giving it back to you for free.

to be verified, do not want the new check mark is not that exciting. We do not want it because having the check mark circa late April 2023 is. Musk has successfully made it a humiliating thing for someone in most social circles to pay for Twitter. It wasn’t always this way. As recently as 2022, I myself paid for a different version of Twitter Blue, thinking its features justified a few bucks a month.

How did the Twitter check mark become toxic? It took multiple strokes of business failure: first, by Musk; second, by charging more for Twitter Blue at the same time that he was making the site worse; and third, by making himself an unappealing person for people to associate themselves with in public.

, and everything else. The median user experience, ideological repulsion aside, is degraded. Twitter is a less addicting and more annoying social media site.

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Elon Musk’s Weekend-Long Masterclass in Business FailureMaking the product worse, asking you to pay for it, berating you for not paying for it, giving it back to you for free.
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