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Spotify’s Daniel Ek Praises AI’s Potential to Boost Music Creation – And the Company’s Bottom Line

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While acknowledging some of the risks, Daniel Ek says AI tools for artists are “great culturally” and could “benefit Spotify” by growing engagement and revenue.

on Spotify and other streaming services. This has led to concerns by some record executives who have noted that functional music eats into major-label market share.which uses AI technology to gin up song recommendations for premium subscribers based on their listening history, narrated by commentary delivered by an AI voice platform.

“I’m very familiar with the scary parts … the complete generative stuff or even the so-called deep fakes that pretend to be someone they’re not,” Ek said on Tuesday’s episode of Spotify’spodcast. “I choose to look at the glass as more half-full than half-empty. I think if it’s done right, these AIs will be incorporated into almost every product suite to enable creativity to be available to many more people around the world.

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