News Formal

Using big data for big impact in South Africa’s main consumer market

  • 📰 BusinessTechSA
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 61%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

[Promoted] Using big data for big impact in South Africa’s main consumer market

Great marketing is an art, but big data has introduced a scientific element to marketing campaigns and smart marketers are relying on data more and more to inform, test and develop their approach.

Catering to that individuality has been proven to increase revenue, customer satisfaction and brand loyalty. A case in point in the South African context is Retail Engage, a division of the Akelo Group, which owns and operates one of the largest ‘main market’ shopper rewards programmes called bonsella.

“But by connecting retailers, shoppers and brands and providing instant gratification rewards – instant airtime to their mobile phones – for purchases of goods on promotion, bonsella delivers more value on the purchase, which is a vital motivator for this portion of the market.

An example of how this system can drive brand awareness, sales and loyalty is a recent hair product promotion that yielded a 210%-plus increase in sales over the three-month campaign period.

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 24. in JP
 

コメントありがとうございます。コメントは審査後に公開されます。

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Stakeholders call for freight industry to move from road to rail using RailRunner - SABC NewsStakeholders in the freight industry say the road infrastructure in the country is not being maintained adequately to endure the high volumes of truck movement.
ソース: SABCNews - 🏆 37. / 51 続きを読む »