Italy’s EV market is finally giving some positive signs, after months of subdued numbers. As the rest of Europe enjoys new records, the Bel Paese also boasted a strong performance in March. The road to recovery is, however, still paved with uncertainty.
Full electric cars made a splash, with 8,195 units recorded in March. This meant an excellent +81.5% gain YoY from just over 4,500 units a year prior. It was also the second best ever month for full electrics, following the. BEVs’ market share increased to 4.8%, not as eye-catching as the 8% scored in that record month , but noticeably better than the 3.7% obtained in March 2022.
A welcome revival came from Model 3, which was first discounted to its original prices in January , then further cut to its lowest prices to date in order to use the existing 3,000€ to 5,000€ incentives for the base version. In the end, 1,123 Model 3s were registered in March, a solid runner-up to its sibling Y, and a second best monthly performance for the American sedan, since its record month two years ago in March 2021.
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Tesla Leads Italy's EV Market Rebound In March 2023Italy’s EV market is finally giving some positive signs, after months of subdued numbers. Tesla's recent and repeated price cuts seem to have paid off.
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