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Apple to open first online shop in Vietnam in a push to emerging market

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Apple said on Friday (May 12) it would open its first online store in Vietnam next week, as the iPhone vendor doubles down on emerging markets to drive growth amid slowing sales in China. The opening on May 18 comes just weeks after the Cupertino, California-based company opened its first Apple stores in I

Apple said on Friday it would open its first online store in Vietnam next week, as the iPhone vendor doubles down on emerging markets to drive growth amid slowing sales in China.

Apple CEO Tim Cook is betting that emerging markets will provide more opportunities for growth, with younger populations and relatively few iPhones.

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