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Industry Survey: Striking Writers Winning PR Battle Versus Studios

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Exclusive VIP+ poll results show striking writers winning the PR battle among industry pros — click in for this and more illuminating results

Despite the potential magnitude of technological change and its impact on creative labor, AI still isn’t viewed as one of the most serious issues in the strike.

Still, the role of AI is likely to be among the most complex for the two sides to resolve because it clearly means setting a course for how to treat possible future scenarios if and when AI is used in scriptwriting. That leverage could translate to success. Even if some issues still seem at an impasse, with the AMPTP conceding little on writing room minimums and AI, entertainment pros are still far more confident that writers will win ground in negotiations.Two-thirds of those polled believe it’s at least somewhat likely that writers will achieve their goals by striking.

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