A US company is trying to trademark the shape of its lettuce – but this is just the tip of the iceberg | Arwa Mahdawi

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From Rebekah Vardy trademarking ‘Wagatha Christie’ to Drake’s ‘God’s Plan’, we live in a world where absolutely anything can be monetised, writes Arwa Mahdawi

. This has absolutely nothing to do with the subject at hand – which is lettuce. Rather, I am alerting you to the exhibition because it’s proof that terrible puns are now high art. Bear this in mind as I proceed to make as many terrible leaf puns as I can in the next few paragraphs.the curvy shape of its baby crispy green leaf lettuce.

But this is just the tip of the iceberg, isn’t it? Please romaine calm, but we live in a world where absolutely anything can be commoditised, monetised, trademarked and privatised. If you make a joke on the internet and it goes viral, for example, it’s almost guaranteed that someone will try to profit from it.

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