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Martha Stewart Has Shown Us How To Stay Relevant In Business. Here’s What You Need To Know

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Martha Stewart and other savvy businesswomen are finding bold and creative ways to stay relevant, despite - or perhaps because of - their age.

And this is not Stewart’s first bold move into an adjacent market. Take a look at her completely unexpected. The two met on her podcast and have fostered a long-term relationship, becoming what Snoop describes as “best friends.”

Iris Apfel has done this well. The 101-year-old businesswoman and fashion icon finds ways to leverage her strengths and reputation but with younger, forward-thinking brands.... [+]About a year ago she launched a true-to-herself, “more is more” collection with H&M - bright, patterned and eclectic. It sold out in days. She also partnered with a wearable technology company called Wisewear in an effort to make wearable technology more fashionable.

And Stewart, with a little inspiration from Snoop, has also succeeded in finding cultural trends early. I interviewed her last year around the launch of her CBD wellness gummies. “I always like to think forward,” she said. “And CBD was becoming more and more popular, and I wanted to know all about it.”

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