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PGA Tour-LIV Golf merger 'disruptive’ for the sports industry, 'Shark Tank' star says

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'Shark Tank' star and investor Kevin O'Leary says the PGA Tour and LIV Golf merger makes the sport bigger and better – calling on tennis, soccer, and Formula 1 to 'bring it on.'

It also signaled that the dispute between the PGA Tour, its European tour and LIV Golf, which attracted some major golfers to join its lineup, will be coming to an end - including associated legal action.

"Shark Tank" star Kevin O’Leary predicted the PGA Tour and LIV Golf merger will be"disruptive" across the sports industry and bring forth new market competition, on"Varney & Co." Thursday, June 8, 2023."They want golf to be a global platform. This is a sport that could be relevant all around the world, and the best way to do it is to put these two behemoths together," the "Shark Tank" investor said.

Attorneys for the LIV Golf circuit admitted that"virtually zero" revenue was produced in 2022 in a motion filed with the U.S. District Court for Northern California in February.over the last three years, O’Leary argued, and is executing that growth with the golf merger. "Every partnership in every sector has its ups and downs. But it's clear to me now that the PGA and every golfer, even the critics, are better off," he pointed out. "Better purses, more diversified locations, more team excitement and a brand new multi-billion audience for golf."

 

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