Collectively, the ISA’s founding companies generate more than a half-billion hours of watch time every month. Although most got to FAST early and have continued to invest there, they share a common concern about being at a disadvantage with ad buyers and other key constituents as larger media and tech companies increasingly throw their weight around.
Parallels with the ISA in the media business have arisen before, among them the National Content & Technology Cooperative, a coalition for independent broadband and TV communications service providers. The NCTC negotiates carriage agreements and conducts other business on behalf of its members, with the philosophy that there is strength in numbers.
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