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The Company That Bought a Chunk of Lord of the Rings Is Already Preparing to Gut Itself

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Embracer Group's expansion consumed Middle-earth Enterprises last year—but in delving greedily, and too deep, its now making its acquisitions pay the price.

in its spate of rapid growth)

it’s not yet known how these planned initiatives will affect people at Embracer’s other acquisitions. Aside from Middle-earth Enterprises, the vast entity that gives Embracerideo and board games, stage adaptations and physical experiences, merchandising, and specific kinds of film and TV adaptations using the settings, characters, and events of Tolkien’s work—Embracer also acquired the aforementioned Dark Horse, as well as boardgame developer Asmodee in recent years, among others.Considering that Embracer is seemingly still full speed ahead on its approach to licensingwith prior partners like Warner Bros. and Games Workshop, the company is licensing more—you’d presume the group is not going to cut away at its proverbial golden goose this soon.

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