EU says Google abused dominant position in online ad market

European Commission vice-president Margrethe Vestager said Google may have ‘illegally distorted competition’ in the online advertising industry.

The charges add pressure on Google over its dominance of the ad tech industry as it comes just months after US authorities sued the company for the same issue. Commission vice-president Margrethe Vestager, who spearheads the EU’s antitrust activities, said: “We are concerned that Google may have illegally distorted competition in the online advertising industry, also known as ad tech.”

For that, it has an ad exchange to match buyers and sellers, called AdX, as well as an ad server called DoubleClick, and tools to buy ads called Google Ads and DV 360.

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