that Google should offload a part of its business, following a two-year investigation into the company's threat to competition in the adtech sector. The Commission accused Google of"favoring its own online display advertising technology services" at the expense of rivals.
As yet, Google is not being fined nor is it being immediately instructed to break up its business. The company will be able to argue its case, and a final outcome to the Commission's investigation is still pending.on its search engine and other services such as YouTube. Advertising revenue in 2022 totalled $224.5 billion.
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EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
ソース: AP - 🏆 728. / 51 続きを読む »
European Commission says it may want to break up Google’s ad-tech businessThe European Commission said it’s taken a preliminary view that Google has breached antitrust rules in the advertising technology industry and that only a...
ソース: MarketWatch - 🏆 3. / 97 続きを読む »
EU Mounts New Antitrust Assault to Break Up Google's Ad BusinessEU regulators charged Google with running an online advertising monopoly Wednesday, and they say it's time to break Google up. The case joins two other government antitrust lawsuits in the US. Win or loose, it could mean disaster for Google's long term plans.
ソース: Gizmodo - 🏆 556. / 51 続きを読む »
Europe seeks break-up of Google ad business, adding to antitrust woesEuropean Union regulators have issued a preliminary finding that Google must sell off some of its lucrative digital advertising business, part of a sweeping antitrust complaint targeting one of the search giant’s most important revenue drivers.
ソース: washingtonpost - 🏆 95. / 72 続きを読む »
Google must break up digital ad business over competition concerns, European regulators sayEU antitrust regulators have taken aim at Google’s lucrative digital advertising business in an unprecedented decision, saying that the tech giant must sell off some of its ad business to address competition concerns.
ソース: NBCNews - 🏆 10. / 86 続きを読む »
Google must break up digital ad business over competition concerns, European regulators sayThe unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants.
ソース: cleveland19news - 🏆 70. / 68 続きを読む »