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TIME100 Most Influential Companies 2023: Baby2Baby

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For millions of families living in poverty, diapers are unaffordable. Find out how baby2baby decided to tackle that problem and become one of the most influential companies of the year

June 21, 2023 6:55 AM EDTor millions of families living in poverty, diapers are unaffordable, and most U.S. government programs don’t cover the cost .

Baby2Baby, a national nonprofit led by co-CEOs Kelly Sawyer Patricof and Norah Weinstein, has distributed 150 millionto families in need since 2011, working with homeless shelters, domestic-­violence and foster-­care programs, and other organizations. In 2021, it developed its own diaper-­manufacturing system to cut out middlemen and lower costs. “It has allowed us specifically to distribute an additional 35 million diapers since [2021],” says Weinstein.

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