And a negative review of a product can lead to the downfall of a small business. In May, a restaurant owner went viral after food reviewerLee described the food as"more wet and soggy than juicy" in a video that gained over 12.4 million views in a week.
Although Lee assured his followers that he had"zero malicious intent" in posting the review, his videos have a history of completelyWhile some applauded Orlando-based Chicken Fire owner Kwame Boakye for saying Lee's review didn't matter, others criticized the restaurant.An influencer's endorsement can also catapult sales for a major company.
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