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Startup Lift: Continuously Refine Positioning to Find the Pivot That Produces Product-Market Fit

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Tech CEOs: SaaS startups rarely get it right the first time. In many respects, the success or failure of a SaaS startup does not hinge on its technology or product features. Instead, it is often due to the right pivot. Find out more: GartnerHT TechCEO

Explore ways to define your product positioning to align customer acquisition with product-market fit.In many respects, the success or failure of a SaaS startup does not just hinge on its technology, product features, or even vision.

Instead, SaaS startup success is often due to the right pivot, no matter how large or small that pivot may be.product positioning to align the company’s SaaS product with the market’s unique and compelling reason to use and buy.positioning toward product-market fit to demonstrate the potential to deliver predictable and repeatable usage and sales.Download the Research

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