News Formal

The FTC wants to make it harder to publish fake product reviews | CNN Business

  • 📰 CNN
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 95%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

The Federal Trade Commission proposed a rule to rein in marketers who use fake reviews of products, and signaled the commission’s plans to use “all available means” to target such deceptive advertising

It would ban fake reviews, suppressing negative reviews and paying for positive reviews. Violations may result in hefty fines. “The rule would trigger civil penalties for violators and should help level the playing field for honest companies,” Samuel Levine, Director of the FTC’s Bureau of Consumer Protection said. Perfect ratings Fake five- and four-star reviews are omnipresent on sites such as Amazon and Google, as are faux product endorsements.

The commission has taken strong enforcement action in the past on fake reviews, but said it might not be enough without civil penalty authority. ‘Hijacking’ positive feedback Besides the banning of selling or obtaining fake reviews, under the new rule businesses also would not be able to “review hijack,” or repurpose a review that was actually written for one product to be used for another.

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 4. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

The FTC plans to slap companies with hefty fines for using fake reviews | EngadgetThe Federal Trade Commission has proposed a formal ban on fake reviews and testimonials.
ソース: engadget - 🏆 276. / 63 続きを読む »