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Indiana’s Top Business School Proudly Partnered With Shein, Then Quietly Cut Ties

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As the fashion juggernaut faces new scrutiny from regulators, officials at the Kelley School of Business at Indiana University refuse to explain why it abruptly abandoned a partnership it once touted as a “natural fit.”

on the Shein website. The report found that the company would bring a windfall to Whitestown, in Boone County, where its warehouse is located, creating 1,000 new jobs in the first year and bringing in $175 million annually in “gross state product.” Chuck Cornwell, the Shein facility’s general manager, wrote its introduction, expressing gratitude for “Indiana partners.

ensued over a perception that American social media influencers and models were being used to shill for Shein.: “We look forward to continuing to provide more transparency around our on-demand business model and operations.” , a professor of fashion and apparel studies at the University of Delaware, who has studied Shein’s practices, told. “[It] may feel that having a partnership with a university may make them more appealing to their customers.”

“Throughout my time there we were told many many times that the value of your degree depends on what is happening at the school,” Beason said. “My degree is only as strong as what Kelley is doing right now.”

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