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Fast Fashion Is Unsustainable. What Could a “Slow” Fashion Industry Look Like?

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The rapid growth of fast fashion has led to an unsustainable culture of consumption, reliant on the exploitation of both human resources and the environment. In contrast, envisioning a 'slow' fashion industry could present a more sustainable alternative.

What could degrowth in the fashion industry look like?

I imagine a shift away from large fashion brands and their exploitative clothing factories to more local markets, perhaps with made-to-order options. The seamstress, tailor and dressmaker could make a comeback as important parts of local clothing economies. Our relationship with clothes would change from seeing them as short-lived trends to long-term investments. The contemporary activity of purchasing clothes in a mall, selecting a piece made from a faraway place with endless copies at your fingertips, would be less common. Instead, acquiring clothing would take more time, and the labor that it takes to produce the piece would be visible when it’s done by small businesses or local hands.

I’m grateful that I don’t have to wait to put these things into practice. I’ve learned skills like sewing just so I can begin to implement these practices. But I am far from perfect, and many pieces in my closet are from fast fashion brands that I could afford in college. Yet the environment doesn’t need me to be perfect, it needs me to work towards doing better.

 

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