Edith's Pie, formerly a pop-up, moved into a brick and mortar location on 21st Street in uptown"My business partner and I quit our jobs at the same time to work on this project, while we realize it's risky," said Edith's Pie co-founder, Jeffrey Wright. "A lot of people from my generation only have that option. And by taking the step from not working for people and taking the full plunge into the pop-up, it forced us to be good.
"It shows that entrepreneurship, in terms of new business starts in California to be up in 2023, above 2022, even well above the pre-pandemic time," Bernick said. "I'm not surprised," Wright said. "I think a lot of people are ready to take hold of their own future saying, 'I'm opening my own business.'"
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