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Google must introduce a new platform sites unit to display smaller South African platforms relevant to the search, says the Competition Commission.

Google is required to implementing South African measures taken in Europe to comply with similar provisions in the Digital Markets Act to address self-preferencing.

On organic results, Google must introduce a new platform sites unit to display smaller South African platforms relevant to the search for free and augment organic results with a content-rich display. It notes that Google must also provide a further R150 million in training, product support and other measures for SME and black-owned online firms to offset the competitive disadvantages faced on Google Search.

“In this way, it can influence where and how its own Shopping and travel units appear on the search page relative to competitors. Google’s Shopping Unit appears at the top of all search results, and its travel units at the top of organic results with a new paid hotel unit now appearing at the top of all search results.

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