Molson Coors sales surge as market shift from Bud Light expected to be ‘very profitable’ - National | Globalnews.ca

on Tuesday raised its annual sales and profit forecasts, boosted by strong demand for its core brands Miller Lite and Coors Light.

“The increase in U.S. volume was impacted by a shift in consumer purchasing behaviour largely within the premium segment,” the company said. “We believe the market share shift away from Bud Light and towards Miller Lite and Coors Light will be sticky and likely very profitable,” Roth analyst Bill Kirk said.Molson Coors now expects full-year 2023 sales to grow in high single-digit percentage, on a constant currency basis. The company had previously forecast a low single-digit percentage rise.

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