Finecast, GroupM Nexus' addressable TV solution, said on Wednesday, Aug. 2, that it has partnered with local streaming platform iWantTFC, to offer CTV inventory to clients in the Philippines and revolutionize the advertising industry.
GroupM’s forecasted spending by advertisers on CTV in the Philippines will triple from $18 million in 2020 to $59 million this year.The collaboration allows Finecast to expand its reach and solidify its position as a leader in the media industry while enabling iWant to enhance its advertising capabilities.
"This will enable brands to capitalise on this trend and deliver their message to audiences on the big screen for maximum impact,” she added.
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