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Threads user count falls to new lows, highlighting retention challenges | CNN Business

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Threads, Meta's Twitter rival, is struggling to retain users roughly a month after its highly publicized launch, according to fresh industry estimates showing that app engagement has fallen to new lows

The data from market research firms Similarweb and Sensor Tower highlight the challenges facing Meta as it seeks to exploit the opening created by the chaos surrounding Twitter’s management. Threads’ daily active user count is down 82% from launch as of July 31, according to Sensor Tower, with just eight million users accessing the app each day. That is the lowest it has been since the day after the app’s release when daily active users peaked at roughly 44 million, Sensor Tower said.

Threads’ user count peaked at roughly 49 million on July 7, the day after launch, and fell steadily to just over 11 million by July 29, said David Carr, a senior insights manager at Similarweb. The steepest drop-off occurred in the two weeks immediately following Threads’ launch. But the new data show how the decline has continued and is ongoing. According to Sensor Tower, Threads’ daily active user count is still falling at a rate of roughly 1% per day.

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