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Apple's most profitable line of business is making up for some hardware struggles

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In the June quarter, Apple's services business grew over 8%, and the company says the current period is poised to show even faster expansion.

Apple's report should reassure analysts who had worried over the segment's dramatic slowdown since December 2022.

Contained in the services business is a variety of products. Apple never breaks down how the services pie gets sliced, but officials did give a number of data points on Thursday about why they're again optimistic about the business.

Maestri added that the company was also seeing growth in advertising, App Store, and music, although those only set June quarter records, suggesting there were other quarters with higher revenue from those categories. Apple said it has over 1 billion paid subscribers, a number that's doubled in three years, and is up by 150 million in the last year. Included in the figure is subscriptions to Apple's owned and operated services as well as subscriptions to an app on its App Store, as the company takes a cut of each purchase.

Cook said the company's deal with Major League Soccer to broadcast its games on Apple TV was beating internal expectations for subscribers, partiallyApple shares fell a little over 2% to $187.15 in extended trading after the report.

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