‘Consumer apathy’ enabling woke companies to put ideology before profits

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Sky News host Rita Panahi says consumer apathy has enabled woke companies to put ideology before profits.

“I think a lot of people have almost become well desensitised to the corporate activism and they just ignore it,” she said.

“If those people actually acted on how annoyed they were and made some choices around the activism perhaps that would change things. “No company wants to be the next Bud Light, no company wants to see that sort of decline.”

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