News Formal

Private equity firm Novacap acquires TV adtech company Cadent

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

PE firm Novacap has acquired the TV adtech platform Cadent, which now plans to go on an acquisition spree

The deal is valued at around $600 million, according to a source.Canadian private equity firm Novacap has acquired the US TV adtech platform Cadent, the pair said Wednesday.

As well as working with advertisers and all the major ad holding companies, its clients also include media owners who use Cadent to manage and optimize their advertising inventory and create audience segments through its partnerships with data marketplaces. Advertisers are estimated to grow their spending on connected-TV in the US by 21.2% this year to reach $25.09 billion, according to Insider Intelligence. US broadcast and cable TV ad spending is expected to drop by 8% this year, but will still be significant at $61.3 billion, per Insider Intelligence's forecast.

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP
 

コメントありがとうございます。コメントは審査後に公開されます。

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Private equity firm KKR reports milder-than-expected 23% drop in Q2 earningsPrivate equity firm KKR & Co Inc said on Monday its second quarter after-tax distributable earnings fell 23% year-on-year as growth in management and transaction fees could not offset a slump in asset sales.
ソース: Reuters - 🏆 2. / 97 続きを読む »