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Subdial Wants You to Trade Your Patek or Rolex Just Like Stocks

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Your pre-owned luxury watches just a lot more valuable. 💰

Subdial’s strategy to open up this market also makes things more fun for those who just focus on Rolex and Patek big hitters. A new suite of features enables users to treat a collection more like an investment portfolio by registering a collection, tracking current market prices, setting buy and sell alerts, and receiving price guidance. Crucially, it also identifies potential transactions from within the wider network.

Unlike a peer-to-peer marketplace, all fulfillment thereafter—payment, authentication, servicing, insurance, shipping—is carried out by Subdial, enabling clients to trade anonymously but securely. It’s all a long way from the days of sounding out dealers down London’s Portabello Road, but also from the time-consuming efforts and high fees associated with marketplaces and online dealerships.

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