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This fashion software business is Tailr-made for success

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The company’s mission is to sign up international brands and make a genuine change in an industry ripe for digital innovation

Tailr, the Irish fashion software company, has raised €700,000 in its latest round of funding. The lead investor was Delta Partners, with others taking part in the round including UK Haatch, Enterprise Ireland and angel investors.

“We’re preventing that from happening, so when someone knows their size in that shop, they can go in and – no matter what the product is – pick it up and buy it.” The company has recently added a seventh employee to its staff and appointed Magnus Kanholt as its chief technology officer. Chu said Tailr got off to a fast start after reaching out to six top brands to pitch its services. All six signed up for testing and began demanding the service immediately.

Chu said Enterprise Ireland was a big help at the start of the business, and she availed of every service possible. In addition to providing competitive start funding and taking part in the New Frontiers programme, Chu credited Enterprise Ireland with helping the company scale into European and US markets.

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