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Global smartphone market to hit decade low in 2023 but Apple could take top spot, research shows

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Counterpoint Research said it expects smartphone shipments in 2023 to decline 6% year-on year to 1.15 billion devices, the worst in a decade.

Chinese smartphone purchases, which used to average 450 million devices a year at their peak, have shrunk to 270 million per year — contributing as a major cause behind the decline in global smartphone sales, Karn Chauhan, senior analyst at Counterpoint Research told CNBC via email.

Apple is gearing up to launch its next flagship smartphone — the iPhone 15 — in September. That could give the company a strong showing going into the end of the year, Counterpoint said. Counterpoint Research said that the U.S. company could this year take the top spot globally in terms of annual shipments for the first time ever. Samsung was the biggest player by market share in the second quarter of the year.

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