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Why More And More Companies Are Setting Water Sustainability Goals

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Microsoft has publicly pledged to become water positive and replenish more water than it consumes on a global basis by 2030.

Roberts told me Microsoft’s water positive commitment has five key pillars.

Since 2019, Microsoft has invested more than $7 million in replenishment projects around the world, ranging from watershed protection to agricultural water efficiencySince 2020, it has partnered with Water.org to provide microloans for a range of water solutions, such as installation of toilets and taps and improved water storage, to people in India, Indonesia, Mexico and Brazil.

Roberts added the fourth pillar is to engage in policy discussions around supply and access on a national and international level and the fifth is to help drive innovation across the water sector. “Goals can drive action and ensure companies are accountable and that leadership is onboard and supportive of the teams leading on this work.

Microsoft has also recently announced a water replenishment project in London with FIDO Tech that will be delivered through AI-led leak detection. Emilio Tenuta, senior vice president and chief sustainability officer at Ecolab Inc. said in an email that other corporations, including Coca-Cola and PepsiCo have also set meaningful corporate water pledges.

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