What is an 'AI prompt engineer' and does every company need one?

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Some companies are hiring specialists to help them get the best out of generative AI – but if the tech gets better at understanding what users want, such skills may not be needed

A “prompt engineer” might have skills that help get the best results out of generative AIAs the capabilities of artificial intelligence keep on growing, some companies are hiring “AI prompt engineers” to help them get the best out of the emerging technology. Are these jobs set to become a ubiquitous presence in workplaces, or are they a passing fad?

Generative AI creates text or images in response to prompts entered by the user. This can be as simple as asking for something in plain English, not dissimilar to using a …

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