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Poor consumer demand drives Southern Africa PC market down

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Southern Africa’s personal computing device (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, declined 21,4% year on year in the first half of 2023, according to the industry analysis by International Data Corporation (IDC). The newly updated Worldwide Quarterly PCD Tracker shows that shipments across the region totaled 1,1-million units in […]

Southern Africa’s personal computing device market, which is made up of desktops, notebooks, workstations, and tablets, declined 21,4% year on year in the first half of 2023, according to the industry analysis by International Data Corporation .

“There was a general slowdown in shipments as consumer demand fell due to economic factors such as rising interest rates, food inflation, fuel prices, and load shedding, all of which negatively impacted end-user disposable income,” says Grace Munyi, research analyst at IDC. From a product category perspective, HP Inc maintained its leading position in the PC segment with 26,1% share, up 2,3 percentage points on H1 2022.

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