There’s no doubt that the insurance sector has come a long way in recent years. Not long ago, hearing from your insurer more than once a year, usually during policy updates, was considered lucky. Unless a claim was needed, insurers were rarely top of mind.
For most consumers, their insurer’s smartphone app is the most visible example of this technological shift. These apps allow users to insure items, file claims within seconds, and access emergency assistance when needed. However, the technology driving these improvements extends far beyond smartphone apps.Insurance has always relied on data. Assessing the risk of an event and pricing products accordingly are essential for an insurer’s survival. This is why actuaries are prevalent in the sector.
Today, insurers can leverage familiar payment gateways that people use daily, enhancing the overall customer experience. Features like recurring billing, available at Paystack, have benefited several insurers, improving the overall customer experience. Opening any insurance app today usually allows instant access to policies and other essential documents, minimizing the risk of loss or damage.Effective communication is integral to a great customer experience. Customer experience is, essentially, the entirety of the customer’s relationship with an organization, and relationships require communication.
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