Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT A movie PR company bribed Rotten Tomatoes reviewers and now faces the consequences. Active since 1998, Rotten Tomatoes is among the most popular review-aggregation websites. Films seek to be “Certified Fresh” on the website, an honor awarded only to those who are able to achieve a Tomatometer that remains over 75%.
Per Vulture, a film PR company attempted to scam their way into better film reviews. Back in 2018, a film PR company named Bunker 15 was responsible for the publicity of reimagined Shakespeare tale Ophelia. At the time of its release, Ophelia received a rotten 40% score on Rotten Tomatoes. Bunker 15 sought to change that by reaching out to lesser known critics to review the film.
What the Bunker 15 Case Says About Rotten Tomatoes Bunker 15 went to extreme lengths to catapult Ophelia to a fresh Tomatometer. When one reviewer gave the film a negative review, Bunker 15 supposedly advocated for the reviewer to “give it a overall positive” review as a Bunker 15 representative allegedly claimed, “I do know the editors at Rotten Tomatoes and can get it switched.” The positive reviews then paid off for Ophelia, as the film gained a U.S. distributor in IFC Films.
As evidenced by Ophelia’s distribution deal, it is clear that the website’s scores do have significant sway on the success of some films. This influence, however, should be taken with a grain of salt as Rotten Tomatoes still allows for lower-profile reviewers to count towards the critic score. Even so, Rotten Tomatoes is still a dominant review site, and will likely remain so for some time.
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