News Formal

YouTube draws industry ire on wasted advertising spending

  • 📰 smh
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 80%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Alphabet-owned YouTube makes between $1.5 billion and $2 billion in advertising revenue in Australia annually, but some media investors say as much as 30 per cent of their spend is going down the drain.

YouTube’s advertising practices have drawn the ire of some media investors, who claim a lack of transparency over advertising returns could mean as much as 30 per cent of their spend is wasted.

Google uses tracking and data points to serve up relevant targeted advertising to users. However, multiple media buying executives warn that many users are being served ads entirely irrelevant to their interests or the content they view on YouTube. In the television industry, by contrast, OzTam oversees daily ratings and channel performance, GfK delivers eight yearly surveys for the radio industry and Roy Morgan delivers reports for the publishing industries , for example.

Extreme examples included a Defence Force recruitment campaign shown alongside content sympathetic to terror organisation Islamic State, according to an employee working on the account at the time. “We actively monitor the Google Video Partners network, and when Google determines an impression is invalid we do not charge the advertiser.”

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 6. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

YouTube draws industry ire on wasted advertising spendingAlphabet-owned YouTube makes between $1.5 billion and $2 billion in advertising revenue in Australia annually, but some media investors say as much as 30 per cent of their spend is going down the drain.
ソース: brisbanetimes - 🏆 13. / 67 続きを読む »