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iSpot Buys 605 in Bid for TV-Measurement Market Edge

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In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstick iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the tabulation…

currently the CEO of AMC Networks. Dolan Family Ventures, an entity that makes strategic investments on behalf of Dolan and her husband, James Dolan, who is also the lead of the family that controls AMC and sibling company MSG Networks, will retain a minority stake in iSpot as part of the deal.

“605 has developed an impressive technology architecture, a great approach to using big data and a suite of powerful solutions that nicely complement our own,” says Sean Muller, founder and CEO of iSpot, in a prepared statement. “We are excited to integrate their world-class team of engineers and data scientists in our mission to modernize measurement effectiveness and new currencies.

All 85 employees of 605 will join the merged company, bringing total employee count to 464. In the immediate term, 605 will continue to operate as an iSpot company. The companies will work together to integrate all products under a single offering.

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TV Ad Measurement Firm iSpot Buys Kristin Dolan’s Media Analytics Company 605With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million.
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