, when the medium was still dominated by channels cobbled together by digital content created for YouTube by media brands.
To get a picture of what viewers and the industry can expect, VIP+ held a conversation on LinkedIn Live with luminaries from the FAST business: Bethany Atchinson, VP of distribution partnerships at Vevo; Dean Devlin, CEO of Electric Entertainment; Geoff Clark, CEO of acTVe FAST Channels; and Ian Oliver, meteorologist at Fox Weather. The panel gave insightful views on where the category is heading, highlights of which are featured in this recap.
Clark spoke on this emerging trend, noting that “acTVe TV, when it pitches to agents and celebrities, positions FAST as the new-age tequila brand. Ten years ago, if you’re the Rock, you started a tequila brand, and everyone’s done that now. I think people are very wise to the fact that television is the ultimate marketing platform, and if you’re someone like Ryan Reynolds [who recently launched the “” FAST channel], it makes a ton of sense.
Devlin echoed her point, adding, “For a consumer, it’s just watching television, but from a business standpoint, there’s a huge difference between television and FAST. In television, you’re in competition with other networks because it is a mature industry. In FAST, all boats rise when someone is successful. The more people who are watching FAST, the better we will all do in the long run.
Beyond the above topics, the panel expounded on what we can expect from FAST with regards to single-IP channels, branding, originals, channel exclusivity and the evolution of pop-up channels. If you’re interested in what to expect from FAST in the coming years, be sure to watch.
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