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YouTube Chief Business Officer Mary Ellen Coe On NFL Sunday Ticket “Exceeding Expectations”, Unexpected Disney-Charter Plugs & More

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Mary Ellen Coe was installed as YouTube’s Chief Business Officer last fall, just as the activity level at the company was beginning to surge even by the breakneck standards of a startup-turne…

During a recent visit to YouTube’s offices at New York City’s Pier 57 for the company’s annual creators event, Coe sat down with Deadline to discuss a few of the many initiatives in her portfolio. The following is an edited transcript of the conversation, edited for length and clarity:As YouTube has evolved and moved deeper into parts of the traditional media business, the creator community remains a central, signature element.

Multiview [which allows viewing of four games within the frame of a single screen] has been the biggest hit ever. So, great fan engagement on the experience. In terms of subscriber momentum, it’s exceeding our expectations. So, we feel great about the subscriber trajectory. And then we had a lot of [co-marketing] partnerships with third-party partners like Verizon, Comcast and FanDuel. So, we’re actually feeling really bullish about how it’s trending, but we’re not out of the sign-up window.

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