Having dominated much of the off-pitch discourse for the best part of a year, Fenway Sports Group finally closed the book on their search for minority investment in Liverpool earlier this week.
There was a very clear message in the announcement of the Dynasty deal that it was not arriving for the purposes of aiding transfer spend. However, indirectly, removing the debt and the interest payments that come with it eases the club’s cash flow and allows the Reds to move forward as a business on a more sound financial footing.
Sport has become an asset class of its own in recent years. Despite economic pressures, geo-political issues and global pandemic, valuations of major sports teams have increased. Sport, which was seen to be one of the most threatened of industries at the beginning of the pandemic, has proved itself to be remarkably resilient, and that is of huge importance to investors.
“Sports is pretty solid and recession proof. Fans are still going to go and watch their club, they’re still going to go to the match, so people realise this is a good investment. I think you’re going to see more and more investors, I think you’re going to see more and more sophistication in terms of the lending and the structured equity. There are very few asset classes as reliable and durable as sport.
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