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'Taylor Swift: The Eras Tour' will be a blockbuster — and might shake up the movie business

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Movie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts.

FILE - Taylor Swift performs during"The Eras Tour" in Nashville, Tenn., on May 5, 2023. Swift is releasing her"Taylor Swift: The Eras Tour concert film on Oct. 13.

Ticket sales will be split 43% with theaters and 57% shared by Swift and AMC — with the lion's share of that going to Swift. The film will play exclusively in theaters for at least 13 weeks — longer than many Hollywood releases do now. AMC CEO Adam Aron has called the deal “a coup for AMC” on social media.After a premiere in Los Angeles on Wednesday, there won’t be any advance screenings until the movie begins playing at 6 p.m. local time Friday.

“It really opens up the idea that other types of content can play really well in a movie theater," he says.

 

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'Taylor Swift: The Eras Tour' will be a blockbuster — and might shake up the movie businessMovie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts. The concert film compiled from several Swift shows at Southern California’s SoFi Stadium is expected to launch with $100 million, or possibly much more. “The Eras Tour” heralds something new and potentially game-changing in the movie industry. Swift and Beyoncé are two of the biggest stars on the planet and are both heading into cinemas, the latter in December.
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