a column by Dan Q. Dao that dives deep into the intricacies of food and lifestyle culture. From niche food scenes to inescapable industry trends, Stirring the Pot marvels at all the world’s dinner dishes, Cheeto dust and influencer cocktails.
Indeed, in New York, where Governor Cuomo legalized weed in 2021, the first 150 or so licenses to sell cannabis have been set aside to those who werethat number to 300 last month). However, since then, only 66 of these have actually been granted — with only three in NYC.says he wholeheartedly supports women- and POC-led entrepreneurs in cannabis but notes that the process for granting licenses must be bettered in order to become truly effective.
In spite of these persistent challenges — and with the critical help of social equity programs — marginalized people, including women, queer people and BIPOC, are taking matters into their own hands by getting more creative with the ways they use, sell and market cannabis products and experiences. Marijuana is finding its way into beauty products,, this innovation is essential not only in making a cannabis business profitable, but also in changing social attitudes around the substance.
Food, and more broadly hospitality, is another natural canvas for cannabis-centric innovation. While edibles have always been a popular method of consumption, many entrepreneurs have pushed the format into more experiential offerings, ranging from composed dinners to fully weed-integrated travel offerings.
From beauty to food and travel, it’s clear that innovation, community and storytelling are all equally important in challenging social stigmas — and, by extension, in advocating for more nuanced legislation for the industry.
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