Pot shops lucky to be in business amid competition, advertising rules and THC limits

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TORONTO — Sean Kady spent most of his 20s toting around a teal tackle box that once belonged to his roommate's grandfather. Occasionally, people would spot...

TORONTO — Sean Kady spent most of his 20s toting around a teal tackle box that once belonged to his roommate's grandfather. Occasionally, people would spot the box and ask to borrow a wrench, but it didn't contain tools or bait.Kady has since gone legit, having opened Toronto pot shop Cosmic Charlies with his brother in 2021. But the money was so good in his tackle box days, he sometimes wonders if he had the right idea even though he was on the wrong side of the law.

Other pot stores have dealt with a strike that kept B.C. shops from getting supply, job action that affected two dozen Quebec stores and natural disasters like wildfires and flooding. In Alberta, for example, she said the median income for a cannabis shop is less than $85,000 a month. But the brothers stuck with it. Hell-bent on differentiating themselves from cookie-cutter, chain-owned pot shops with their staid white walls and wood accents, the Kadys splashed their store in '90s-style highlighter hues and borrowed their store name from a Grateful Dead lyric.

Many customers are hard to completely satisfy because packages of edible cannabis products must contain no more than 10 mg of tetrahydrocannabinol or THC, pot's main component. The cap was meant to encourage safe cannabis use. "I can go buy enough to kill me and everyone I've ever met in my entire life at the liquor store right now, legally, and all they will say to me is, 'Would you like help to your car?'"

"Across the parking lot, they can advertise Christmas oil changes, but I can't and I would argue that oil is way more harmful than the cannabis is," Cavion said. "Nothing could have prepared me for taking this business that I had out of my toolbox in my basement to an actual storefront as an entrepreneur on Queen Street West, but I managed to walk through that door and live my dreams," he said.From high flying to burnout, pot industry faces downturn five years post-legalization

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