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Bumble CEO: Here are the ‘crazy hacks' I used to grow my app into a $1.9 billion company—one of them cost only $20

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Bumble CEO and founder Whitney Wolfe Herd didn’t have cash to spend on advertising after launching the app in 2014. Here’s how she drummed up…

In dating app Bumble's early days, CEO and founder Whitney Wolfe Herd realized something: Twitter and Instagram were two of the most popular apps out there, but she never saw advertisements for them.

Instead of traditional marketing campaigns, Wolfe Herd put together a series of"crazy hacks" to drum up interest in her Austin, Texas-based startup, she said. In one of them, she went to a cookie shop and paid the bakers $20 to adorn yellow-frosted cookies with a white Bumble logo. Then, she took the box to a nearby college sorority.

Wolfe Herd used a similar tactic with college fraternities, dropping off pizza with branded bumblebee stickers slapped onto the cardboard boxes. Harvard-trained parenting researcher: The most successful kids are ‘healthy strivers'—here's what their parents always do

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Bumble CEO: Here are the ‘crazy hacks' I used to grow my app into a $1.9 billion company—one of them cost only $20Bumble CEO and founder Whitney Wolfe Herd didn’t have cash to spend on advertising after launching the app in 2014. Here’s how she drummed up…
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