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Embracing Nature: The Biomimetic Business Approach To Resilient Growth

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I teach platform entrepreneurship at Hult, Harvard, and Stanford. I founded, led, or otherwise participated in five platform startups. The most recent was acquired by Google to become WearOS. I live with my wife Laura and dog The Project in Jackson Hole, Wyoming.

As we face escalating environmental challenges, some companies are exploring nature-based solutions including biomimicry, which advocates for designing models that emulate nature's wisdom to solve complex human problems. These are the conclusions from, the founder and director of innovation the ReFi Collective, based in Bogota, Colombia, which helps clients innovate with nature-based solutions.

For inspiration in reimagining business practices, many businesses are turning their gaze towards the natural world, a realm teeming with abundance and resilience. Nature-based solutions, defined by the European Commission as"solutions inspired and supported by nature, which are cost-effective, simultaneously provide environmental, social, and economic benefits and help build resilience.

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