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Chinese search engine company Baidu unveils Ernie 4.0 AI model, claims that it rivals GPT-4

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The Chinese search engine and artificial intelligence firm Baidu has launched the latest version of its artificial intelligence model Ernie 4.0. Baidu claims it rivals models such as GPT-4 in the U.S. Baidu CEO Robin Li demonstrated Ernie 4.0 at the company's annual Baidu World conference in Beijing on Tuesday.

FILE - An attendee walks past a display at the Baidu World conference in Beijing, on Nov. 1, 2018. Chinese search engine and artificial intelligence firm Baidu on Tuesday, Oct. 17, 2023, unveiled the latest version of its artificial intelligence model Ernie 4.0, claiming that it rivals models such as GPT-4 in the U.S HONG KONG — Chinese search engine and artificial intelligence firm Baidu on Tuesday unveiled a new version of its artificial intelligence model, Ernie 4.

Li said that Ernie 4.0 was able to understand complex questions and instructions and apply reasoning and logic to generate answers to questions. In a live demonstration, Li prompted Ernie 4.0 to generate advertising materials including advertising posters and a marketing video. He also asked Ernie 4.0 to come up with a martial arts novel complete with characters with various personalities.

Beijing-based Baidu started off as a search engine firm and over the past decade has invested heavily in artificial intelligence technology such as autonomous driving and more recently, generative AI to stay competitive.Baidu introduced its Ernie Bot in March. In August, it made the model available to the public.

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