News Formal

AT&T's has a streaming choice problem that has the industry guessing about its long-term strategy

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

Analysts say AT&T needs to simplify its message to compete in a fragmented TV ecosystem.

Now that AT&T has closed its Time Warner acquisition, it has a lot of streaming services to manage.

DirecTV also dropped A&E, AMC, Discovery, and Viacom programming from its bundles. People who want popular channels like Discovery Channel, the History Channel, or Animal Planet could switch to AT&T's WatchTV. But WatchTV isn't branded DirecTV and it's not pitched on DirecTV's site, so AT&T may be missing a chance to keep potential customers who are looking for those channels.

Read more: 'End us now': DirecTV employees fear its death as AT&T gets ready to build off its giant WarnerMedia dealBTIG analyst Rich Greenfield said he expects AT&T to ramp up its marketing of WatchTV, hopefully with a simplified message about its streaming offerings.

このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP
 

コメントありがとうございます。コメントは審査後に公開されます。

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Enbridge pipeline delay spooks traders in long-term Canada crude marketNorth American energy traders are reluctant to take up long-term positions on Ca...
ソース: Reuters - 🏆 2. / 97 続きを読む »